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No More Lingerie: Women's Football League Introduces 'Performance Wear'

The Lingerie Football League, which will debut its Gwinnett-based team in the spring, changes name, uniform in rebranding.

There's an old saying that you should "dance with the one that brought you." The sports franchise formerly known as the Lingerie Football League has built a following by featuring players frolicking in lingerie. Now, however, league officials have decided its time to take a more serious approach.

The women-only football league that plans to debut in April in the Gwinnett Arena has a new name and new uniforms.

The Lingerie Football League announced Jan. 9 in Los Angeles that it now is calling itself the Legends Football League. And its uniforms will now be "performance wear," instead of the lingerie that characterized its previous years.

"This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention, allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibilty as a sport or continuing to be viewed as a gimmick," said Mitchell Moraza, LFL founder and chairman, in a news release.

Yes, the gender of the participants still will be evident. But the typical lingerie trim has been eliminated, as well as sexy references in the league logo. And the new subtitle is "Women Of The Gridiron." (See the attached video.)

The Atlanta franchise will debut in the Gwinnett Arena on Saturday, April 13, vs. Omaha. Tickets are $15-75, according to the information on the Gwinnett Arena events calendar. A second Steam game is scheduled for Saturday, May 18, vs. Cleveland.

"Similar to mixed martial arts and professional wrestling, the LFL is a package of sporting competition and entertainment which makes it a unique brand in which women are the key athletic attractions," the LFL release said.

"Now we are able to focus more on the sport itself," LFL athlete Christine Moore said in the attached video.

Will the "Legends Football League" hold the same attraction as the "Lingerie Football League"? Let us know in the comments.

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Lingerie Football League Coming to Gwinnett

Glenn January 13, 2013 at 02:28 PM
This is the kind of low class event Gwinnett County does not need. Sleaze we don't need. What are those who manage the Gwinnett Arena thinking? I supported the construction of the Arena complex since it was meant to attract legitimate sporting events/teams, concerts, meaningful community events, etc. This "strip club" operating under the guise of a sports team is a scam.
Elizabeth January 14, 2013 at 02:04 AM
Mr. Parsons, I totally agree with your comment.
R++ One of the Famous Dacula Crew January 14, 2013 at 02:16 AM
The arena needs to pull in as much revenue as possible, its got to try and carry the ballpark too... Here's to Legends Baseball double headers

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